YOUR CUSTOMERS ARE TELLING US WHAT THEY WANT.
I built Cense from the customer side of the counter, hearing the same confusion over and over while selling machines: people who owned good equipment and still didn't know what they liked, or why it wasn't working. That's the gap Coffee Compass closes for your customers, one taste profile at a time. And because I've watched what happens when a business oversells a customer on hype, I hold every number on this page to one rule: if the data doesn't say it, we don't say it either.
93%
of tasters say their archetype is accurate
50%
of tasters profiled say they aren't happy and/or have an issue
70%
of tasters have had their at-home brew setup for over a year
Early, and already validating: real home coffee drinkers are telling us what they taste and confirming we got it right. A pilot with you turns that into insight on your own customers.
Home coffee has a drop-off problem.
People buy a machine, a bag of beans, or both, hoping this is the setup that finally works. For some, the hard part is the first few months. But the data says it doesn't stop there: even among people who've had their machine over a year, nearly half still aren't fully happy, they've just stopped expecting it to get better. They don't complain. They don't switch. They quietly settle, and you never find out why. Cense catches that moment, whether it's week three or year three, helps them fix it, and turns them into loyal, confident customers. Every one of them tells us what they taste.
For coffee businesses
Roast, but don't run your own cafe? You already know your beans better than anyone. We add the layer most roasters never get: structured taste data across your direct, subscription, and wholesale customers, what they actually taste, what keeps them ordering, and what would make them order more.
Roast and run your own cafe or kiosk? You know your regulars by name. What's harder to see is the pattern across all of them at once: who's genuinely hooked on your beans versus who's here out of convenience, and whether your bag would be an easy sell to the customer standing at your counter right now. We add that layer on top of what you already know.
Want more than the pattern? We'll dig deeper. For roasters who want to answer specific questions, (why customers churn, what would bring lapsed buyers back, what a new offering should actually be, we run custom, deliverable-based customer intelligence projects: real interviews, real data, a real answer in 30 to 45 days (project dependent). This is a separate, dedicated engagement built around your specific needs.
For machine makers: turn first-time owners into lifelong ones.
Fewer abandoned machines. The first few months are where owners give up, when they can't tell if a bad cup is the machine, the beans, or them. That owner doesn't always return the machine, but they stop using it and stop recommending it, and you never hear why. We catch it before it becomes a shelved machine.
A branded onboarding experience. Help every new owner find their taste and dial in, right out of the box, phased in alongside your existing onboarding materials, not a replacement for them.
Customer insight you don't have today. What your owners actually brew, where they struggle, and what they want next, from grinders to beans.
On your customer’s side, always.
We match on taste, not on who pays us. We do partner with roasters, cafes, and machine makers, that's our business, but a partnership never changes what a customer sees. If a bean or a machine fits, they'll see it. If it doesn't, they won't.
Honest data. Because a partnership never changes the match, your customers tell us the truth about what they actually like, so the insight you get is real, not skewed by what someone's trying to sell.
A partner, never a competitor. We don't sell to your customers behind you. We make your product the one they fall in love with.
